NYFW 2023
Highsnobiety x White Claw

Over the past year of working with White Claw, we have accomplished a significant goal in our cultural strategy: entering the fashion industry. I led an initiative that culminated in a partnership with Highsnobiety and Tombogo, resulting in the creation of the Claw Bag. This product was launched at a New York Fashion Week event organized by us, drawing in a crowd of celebrities, journalists, and notable figures from the fashion world. I'm particularly proud of this project, as it has been a long-standing ambition of mine to contribute an innovative idea to NYFW. The success of this venture has not only been personally gratifying but has also paved the way for more fashion-related opportunities for the brand.